Welcome to Stonyfield Organic’s First-Ever Organic Cow Spa
This September, in celebration of National Organic Month, Stonyfield Organic is inviting consumers to experience a farm-inspired day of self-care by launching the first-ever Organic Cow Spa, a limited-time, bookable wellness destination at Rainbow Valley Farm in Maine.
At a time when many people are looking for more transparency around where their food comes from and labels they can trust, Stonyfield Organic is working with one of its very own direct supply farms to open up the farm and show what organic looks like in practice and why there's More to Believe in with Stonyfield.
The Organic Cow Spa is an invitation for consumers to experience organic first-hand. The experience brings the brand's philosophy from the pasture to people, giving guests a firsthand look at organic farming standards while inviting them to slow down, unplug and enjoy a day of udder relaxation.
Why launch an Organic Cow Spa?
For more than 40 years, Stonyfield has championed organic farming and the care that comes with it for the land, family farmers, and the cows.
Organic standards require cows to spend at least 120 days grazing on pasture, giving them the space, fresh air, sunshine and nourishment they need to thrive. At some organic farms, that care goes even further with thoughtful wellness practices like activity trackers, grooming brushes and the use of essential oils. It's all part of caring for cows' health and well-being.
The Organic Cow Spa brings this farm-inspired care philosophy to life for consumers through a playful, educational wellness experience. Stonyfield Organic wants consumers to experience their farm-inspired care philosophy firsthand, with a memorable “touch grass” style encounter.